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Constructing A Book Marketing Plan



You should constantly consider marketing before, during, and after the publication process. Before you begin the publication process, one thing is sure: you will need a book marketing strategy. Without a book marketing strategy, you run the danger of overpaying and underselling.


Determine what success entails for you.


What is your objective? Did you write your book to have a completed product out there? Or did you compose it to earn a profit? What are your objectives? Do you want a book to distribute to your closest friends and family, or do you want to build a large readership throughout the country? Whatever your objectives are, make them crystal clear in your book marketing strategy.



Define your audience precisely.


Who will purcha