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Constructing A Book Marketing Plan



You should constantly consider marketing before, during, and after the publication process. Before you begin the publication process, one thing is sure: you will need a book marketing strategy. Without a book marketing strategy, you run the danger of overpaying and underselling.


Determine what success entails for you.


What is your objective? Did you write your book to have a completed product out there? Or did you compose it to earn a profit? What are your objectives? Do you want a book to distribute to your closest friends and family, or do you want to build a large readership throughout the country? Whatever your objectives are, make them crystal clear in your book marketing strategy.



Define your audience precisely.


Who will purchase your book? You almost certainly have a general notion of who your audience is. That is commendable. The next stage is refining. Create a concise, targeted description of your audience. Bear in mind that "everyone" is not a target audience. This will be the driving force behind your marketing strategy since it will be as targeted as your audience.


Establish a budget.


How much money are you prepared to spend? Entering the marketing process without at least a hazy notion of your budget may either set you up to overspend or, worse, leave you with insufficient funds to promote your book at all. By allocating a particular budget for marketing, you may better concentrate your book marketing efforts, focusing your efforts on the most cost-effective marketing methods.


Create a schedule.


What are your objectives, and when do you intend to achieve them? Generally, it would be best if you began promoting two to four months before your publishing date since media outlets, particularly larger, more well-known ones, need a significant lead time prior to publication for review consideration.


Select your marketing strategies.


How well-versed on Twitter are you? Are you considering starting a blog? Do you intend to launch an author website? Would you want to promote your book on Amazon or Google? How much time can you devote daily, weekly, or monthly to publishing updates? Conduct research to determine the marketing techniques that are most appropriate for your book, your demographic, and your budget, and include them in your book marketing strategy.


We provide a range of marketing options at Blueprint Press Internationale, ranging from creating an author website, personalized social media accounts, etc. All of these are intended to assist you in increasing visibility for your book and managing your time and money effectively!



Pick up your phone and dial (888) 617-8289 to know more. You can also go to blueprintinternationale.com for more details.