As a writer, you may have heard that creating a website will be good for you as it helps build your authenticity and credibility as a writer. But creating any website will not do good; having a well-made website is the emphasis of any website. But how important is it to have a well-constructed website?
Website is a critical component of any brand’s online presence, and designing it properly is crucial. Moreover, the design should be developed with your target audience in mind and give a positive user experience. As a result, you cannot afford any website failures that result in your target audience leaving your website.
Here is the importance of having a well-constructed website:
As a writer, having a well-constructed website will create a good impression on your brand and you as a writer. The target audience will judge your website in seconds, and having an outdated and unappealing website will not help build that bond. This creates an impression of being aloof and cold. Also, this decreases the number of leads on your page.
Moreover, your website will also give them an idea of how you deal with your target audience. Putting effort into the website design equates to putting an effort towards them.
The target audiences will not trust websites that have poorly built websites. They will lose trust in your website if it has an unprofessional appearance or if the information appears to be obsolete. There are chances that they might perceive it as sleazy or deceptive due to your outdated website design.
Consider a customer seeking to place a large order with a firm; they are investing a significant amount which means that if your firm’s website design does not inspire trust, they will place their order with another business. But at the other end, a professional website communicates to your viewers that you are trustworthy. They will begin relying on your brand and will feel at ease in conducting more research.
It is crucial to establish confidence and trust with your target audience to keep them on your website. When the target audience stays longer on your website, you increase your brand’s chances of capturing those leads.
Search engine optimization (SEO)
Numerous web design features and practices impact how you publish information on your website, which in return impacts how search engines scan and index your website.
This is one area where you cannot afford to make a mistake. If your on-page SEO foundations are deficient, you are already facing an uphill struggle for visibility.
Apart from how the material is published on your website, a particular web design might directly impact SEO. Web design might be challenging to grasp if you are unfamiliar with how it works, but your code must be search engine friendly, to put it simply.
The most effective way to assure correct web design practices (consequent search engine presence) is to engage with a professional web design studio.